When a Music Scene Leads to a Boom [Atlantic Cities]
Flemmons launched the idea as a day-party during the 2005 SXSW music festival in Austin (four hours south of Denton) while slowly establishing relationships with City of Denton employees and representatives. In 2009, he enlisted a group of volunteers and situated the festival in the venues surrounding Denton’s historic square to highlight the walkability of the town with hopes of “people getting out of their cars and staying out of them.” The inaugural Denton edition was a modest success, with approximately 2,000 attendees taking in shows by mainly local and regional bands.
The 35 Denton music festival in Denton, TX (home of Midlake and Neon Indian, among others) is an impressive intersection of music, urban planning, and sustainability.